How to turn your podcast into a business
I recently worked with the teams at DoubleUp and Supercast to create a guide to launching your podcast's first paid membership.
Who it's for
It's for podcasters who want to get paid.
While focused on podcasters, the guide's principles apply to all content creators. Almost anyone with content attracting over 1,000 dedicated fans can make a living from its lessons.
What you get out of reading it.
Anyone who reads the membership guide will learn how to own their content and the relationship it creates with their audience.
- Why memberships are the best way for podcasters to get paid
- How to turn listeners into paid supporters
- Benefits to offer paying supporters
- How to price a paid membership
- How to launch a paid membership
- How to grow a paid membership
- How to transition your membership into a business.
Why I made it
Because creators with audiences undervalue themselves and the future of podcasting shouldn't belong to a platform.
Creators and their audiences create value on digital platforms like Twitter, Facebook, and Patreon. Almost all of them require a creator to give up control over their audience and their content. This is known as platform risk, and it's the main issue I have with most major tech companies: individuals create value, but the platform owns it.
Platforms offer convenience and access, but they're less and less necessary. But they still became the standard almost everywhere except podcasting, which has somehow flourished as an independent medium over the past 20 years.
Anyways. Spotify and numerous other networks are now making the platform play for podcasting. Supercast, the company that sponsored the guide, offers podcasters a way to monetize and own their content and relationship with their audience. That's the future I'd rather work for.